Monday, December 12, 2005

Technology Commercialization

Why are we faced with a situation of “me-too” venture deals and “too much money chasing too few deals ”? Too much money is a question I will not ponder. Venture funds raised it because they could. But why are there too few deals?

There is plenty of technology out there. Universities, national labs, contract research organizations, and corporations produce plenty of high quality intellectual property. So why is it not being commercialized? What’s missing?

Two things are missing, I think. The first is management. Even in our highly entrepreneurial society, it is difficult to match quality management teams to the best IP. Without good management, companies that are based on quality technology will struggle. They do not find the right market, the correct business model, the best financial plan, or a business plan worthy of investment dollars.

The second thing missing is the right amount of capital. It seems as though there is either too little or too much. Too little is evidenced by state or federal programs which grant as little as $50K up to $200K. This is enough to launch the company, but not enough to do much else. What I mean by too much money is that so called “early stage” venture capital firms want to invest $5-10 million per company. This is because they have raised funds that are $150-400 million in size. At that size, they simply will not invest $500K to $1 million to get a company started. They can’t—because they can’t manage hundreds of deals.

This is why I am excited about the opportunity for ANGLE. What we do is different. We try to find IP that we think has real market potential and then we commercialize it. We start the company. We negotiate the license arrangement with the university or lab. We put in the management team, write the business plan, determine the optimal market and business model. And we put in the $500K - $2 million needed to launch the company.

It is a different approach, one that many folks think is flat wrong. A long held position in venture capital is to let the market drive your technology development. It is taboo to have “technology in search of a problem” but that is exactly what we have, all the time. We just have to be smart enough to find the right problem and to reject lots of opportunities that don’t meet a market need.

The other long standing VC maxim is to invest with the best management teams, to “invest in the jockey, not the horse.” In our case, there is no jockey. There is no management at all—we have to provide it.

It will be fun to see if we can be successful while turning these maxims on their head.

1 Comments:

At 2:55 AM, Blogger IMRAN™ said...

Rob, I came to your web site rather indirectly. Athar Osama got LinkedIn to me and I visited the ANGLE web site, where your profile led me to this blog. I agree with the approach you are taking, and the logical explanation you give. As a "serial entrepreneur" who has done some great things in my life without a cent in funding, and done startups that were 100% financed by Fortune 500 firms, I feel that there is a middle target market a lot of VC funds miss. People like me, who can do things on our own, but could achieve a lot more if partnered with firms like yours. What do you think?

Imran
http://imran.tv
http://imran.com/media/blog
http://evertrac.us

 

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